About Land Rover Roaring Fork
A One-of-a-Kind Land Rover Experience in Glenwood Springs, CO
Welcome to Land Rover Roaring Fork, proudly serving Glenwood Springs, Montrose, and more with a truly unique approach to luxury automotive retail. Set in the heart of the Roaring Fork Valley, our dealership offers an experience shaped by mountain hospitality, personalization, and breathtaking surroundings. If you are a full-time resident or visiting your second home in Aspen, you will love shopping at Land Rover Roaring Fork.
Land Rover Roaring Fork is proud to be part of Sonic Automotive.
Sonic Automotive is one of the largest automotive and powersports retailers in the United States, connecting guests to exceptional experiences across more than 140 locations nationwide. While our team is deeply rooted in the local community, we are also part of a broader network committed to delivering consistent, high-quality service at every touchpoint.
Everything we do is guided by a single purpose: to deliver an experience for our guests and our teammates that fulfills dreams, enriches lives, and delivers happiness.
Our people, our transparent processes, and our commitment to Land Rover Roaring Fork Transparent Pricing-which is our promise of no hidden fees, and the price you see is the price you can get-reflect a simple belief: at Land Rover Roaring Fork, we feel Trust is not a luxury, it's our standard. That commitment has earned all of us at Sonic Automotive recognition as one of Newsweek's 2026 Most Trustworthy Companies in America.
2026 Most Trustworthy Companies in America
Sonic Automotive is honored to be recognized by Newsweek for our unwavering commitment to trust, transparency, and exceptional experiences.
Learn more about Sonic Automotive.
Dealership History
Land Rover Roaring Fork has established itself as a trusted destination for luxury automotive service and sales in the Roaring Fork Valley, serving drivers from Vail and surrounding mountain communities. While the dealership continues to evolve, it is defined by a strong focus on personalized service, long-term client relationships, and a deep connection to the local lifestyle. As part of Sonic Automotive, we are the largest Jaguar Land Rover retailer group in the United States, combining national resources with a boutique, community-driven approach that reflects the character of the region it serves.
What Sets Us Apart?
Land Rover Roaring Fork stands apart from traditional dealerships by offering a boutique, VIP-style experience in a scenic mountain setting. Our location attracts discerning drivers who value both quality and experience, including many who choose the drive to Glenwood Springs over visiting higher-volume Front Range dealerships. The result is a level of personalized service that builds lasting relationships and exceptional customer loyalty.
What truly makes our dealership one of a kind is the gondola that travels directly over our property, connecting guests to Glenwood Caverns Adventure Park. This unique feature transforms a typical dealership visit into a memorable experience. Many clients turn their visit into a full-day experience: test driving a Land Rover through the Roaring Fork Valley, completing their purchase in a relaxed, low-pressure setting, and then taking the gondola up the mountain for dining, sightseeing, or family activities.
Awards and Accolades
Land Rover Roaring Fork has earned a strong reputation throughout the Roaring Fork Valley for exceptional service and customer satisfaction. Our service department consistently receives positive reviews, reflecting a commitment to quality and attention to detail. As part of Sonic Automotive, we are supported by a national network known for operational excellence and high standards.
We are proud to be one of the most uniquely positioned Land Rover retailers in the country and the only dealership in the United States with a gondola running directly over the vehicle lot. Our boutique environment, combined with extremely high customer loyalty, has led many clients to return for second, third, and even fourth vehicle purchases.
Showroom & service facilities
Our dealership is designed to reflect both luxury and comfort, offering a relaxed, VIP-style environment that feels distinct from larger metro stores. We provide complimentary pick-up and delivery services, available loaner vehicles, and seamless lease termination and renewal options with pick-up service included. Our service philosophy is centered on getting the job done right the first time, supported by manufacturer-recommended maintenance tracking and highly trained technicians.
Land Rover Roaring Fork In The Community
Land Rover Roaring Fork is deeply connected to the Roaring Fork Valley community. We are a long-standing supporter of the Polo Club at Stout Ranch and actively engage with local events and organizations throughout our area.
Our dealership reflects the unique identity of the region: a blend of full-time residents and seasonal homeowners who value relationships, trust, and consistency. By maintaining a small-town, welcoming atmosphere, we continue to build strong connections with the community we serve.
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Dealership Team
Our team brings a deep level of expertise and a genuine connection to the community. Our General Manager has over 15 years of automotive experience, providing strong leadership and a clear focus on delivering a luxury experience rooted in personal relationships. Our Service Director also brings more than 15 years of experience, ensuring that every client receives consistent, high-quality care throughout their ownership journey.
Our technicians include multiple Level 3 and Level 4 certified professionals, offering advanced knowledge and precision in every service visit. With decades of combined experience, our team is committed to accuracy, efficiency, and a "Fixed Right the First Time" approach.
A Message From Our GM
"At Land Rover Roaring Fork, we pride ourselves on delivering a VIP luxury experience in one of the most beautiful places in the country. Whether you live here year-round or visit your second home in Aspen or Vail, our team is committed to personalized service, convenience, and excellence-and we invite you to make a day of it here in Glenwood Springs."
Visit Land Rover Roaring Fork Today
We invite you to experience Land Rover Roaring Fork for yourself. Visit us in Glenwood Springs and discover how your next vehicle purchase can become a memorable mountain experience.
How Can We Help?
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Land Rover Roaring Fork
52876 Two Rivers Plaza Road
Glenwood Springs, CO 81601
- Contact Us : (855) 265-2340
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